The Hollywood Reporter has an interesting article on the evergreen nature of Star Wars toys. It seems that 2010 generated over $510 million in sales. No word on how those sales translate to profits for Lucasfilm, Hasbro, and the retailers, but it's safe to assume with those kind of sales Star Wars toys will be around for a while longer.
Big Surprise - Star Wars Toys Still Make Tons of Money
The Hollywood Reporter has an interesting article on the evergreen nature of Star Wars toys. It seems that 2010 generated over $510 million in sales. No word on how those sales translate to profits for Lucasfilm, Hasbro, and the retailers, but it's safe to assume with those kind of sales Star Wars toys will be around for a while longer.
